“We take no pleasure in permitted joys, but what is

Forbidden

is more keenly sought.”

                                                                                                           
Ovid - DALLAS (Oct. 10, 2003) – Just in time for Valentine’s Day, Michael Marcus Cosmetics announces the launch of its first fine fragrance, Forbidden.  Comprised of the purest natural fragrance oils, Forbidden is a fresh blend of white flowers, with top notes of  Gardenia, Jasmine, Lily of the valley with a powder base and notes of Mimosa, Tuberose and Daffodil .

“I’ve spent more than a year and twenty trips to the chemist to perfect Forbidden, the perfect balance of romance and sensuality,” states Michael Marcus.  “I wanted the name to conjure images of rich sensual pleasure, desire and indulgence.  Forbidden is about having it all, breaking a few rules, and creating desire,” he continues.

A light shade of lavender, Forbidden is cleanly and elegantly encased in cool, smooth glass with a simple silver top.  Forbidden comes in one generous size, a full four ounces, and is priced at $78.

For more information on the michael marcus collection, contact michael marcus cosmetics at (214) 692-7002.  Information is also available on the company’s web site at www.michaelmarcus.com. michael marcus Cosmetics are available at more than fifty better department stores coast-to-coast and may be purchased on the company’s Web site.

Photography and product available (214) 252-0900.